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When we look at pictures of business tycoons and celebrities from the late 19th and early 20th centuries, the one thing that most of the pictures have in common is a cigar. In most cases, there is a good chance that the cigar seen in the picture is a Muriel Cigar.
Muriel Cigars got their start in the early 1900's, when they were made by a company called P. Lorillard and Company out of Jersey City, New Jersey. The company had used a proprietary blend of tobacco and wrapping leaves to create such popular brands as the Coronella, the Magnum and the Muriel Little Cigars. The company became known for the mysterious lady on its label and the sweet flavor of its products.
By 1959, the Muriel Cigars brand had started to fall on some tough times, which caused P. Lorillard and Company to sell the brand to Consolidated Cigars. For the customers who had grown to love the taste and the aroma of Muriel Cigars, this move to Consolidated Cigars was the best thing that could have happened to the brand.
Throughout the 1960's and 1970's, Muriel Cigars was part of a very aggressive advertising campaign which saw the product being enjoyed by celebrities all over the world. Consolidated Cigars used magazine ads, billboards and some very popular television commercials to get Muriel Cigars across to the American public. The plan worked and Muriel Cigars became one of the top brands in the United States.
Because of its marketing campaign, Muriel Cigars became known as the cigar choice of Hollywood's biggest stars. The most famous people to take up the Muriel cause were actress and entrepreneur Edie Adams, and her comedian husband Ernie Kovacs. Adams' Muriel television commercials became some of the most popular commercials of the era.
At the peak of their popularity in the 1950's, Muriel Cigars were also known for the price of 10 cents apiece. These days, Muriel Coronellas, Magnums and Little Cigars cost a bit more than 10 cents apiece, but they represent a piece of American history that is well worth the price. This is the cigar that America grew up with and it remains one of the most popular brands of cigars in the United States today.