Djarum has a decades-long tradition of producing quality Indonesian filtered clove cigars. From the 1950s until the present day, Djarum Filtered Clove Cigars have become synonymous with exotic flavor and refined taste. At its birth in Kudus, Central Java, the Djarum company was named after the small needle of a gramophone, but the name now brings to mind tasteful success at a global level. The spicy clove and tobacco of Djarum's cigars were first manually blended in 1951. Today, Djarum Filtered Clove Cigars, referred to as kretek cigarettes for the sound they make when burning, are produced on high-tech mass production lines and sold worldwide.

Due to the institution of Djarum's Research and Development department (one of the first in the industry), Djarum Filtered Clove Cigars can boast many exciting breakthroughs in the history of clove cigar production. Djarum was the first company to develop a low-tar, low-nicotine kretek, as well as the first kretek cigarillo. Other firsts for the ground-breaking company were kreteks rolled in brown and black paper and the addition of cherry and vanilla flavoring to the popular kretek cigarettes. Djarum uniquely maintains tradition in its offerings, yet provides innovative new products for its many young, devoted fans.

Although Djarum has now become a name recognized worldwide, the company keeps ties to its humble beginnings in Kudus, the birthplace of kretek. This serves as a reminder to pay back to the community that saw the beginnings of a worldwide success. Djarum has been a proponent for helping local communities in which it does business and has given back to its home country of Indonesia by granting scholarships for players of the national sport of badminton. Having taken the clove and tobacco for its filtered clove cigars from the rich soil of the equatorial tropics, Djarum gives back with its massive tree-planting campaign. These trees improve soil retention as well absorbing carbon dioxide to keep the air in Java clean for generations to come. Today, Djarum's social initiatives programs have benefited the entire nation of Indonesia and beyond, giving a shining example that the company's good taste goes far beyond its filtered clove cigars.